Charli was founded in London in 2008 with the intention of offering a collection of urban essentials with a contemporary edit of jersey and knit separates at an accessible price. Since then the brand has expanded to deliver seasonal collections mainly in cashmere, wool, organic cotton, linen and silk. Charli pays tribute to the simplicity of natural and renewable yarns, making every piece highly wearable and timeless. Each season a signature day to night aesthetic is developed with style-savvy women looking for delicate wardrobe staples in mind.
Though the brand is always aware of trends, styles are developed with longevity in mind for years, even decades, to come. That’s why sourcing of the finest materials is one of the brands most important objectives - like Grade-A cashmere sweaters, Peruvian Alpaca sweaters and hand knitted wool.
Our innovative and sustainable production techniques on our core fabrications of jersey and knitwear has inspired a devoted following. What started as a capsule collection of simple luxe basics at the London based multi brand stores, is now a renowned contemporary fashion brand that can be found in selected premium stores throughout Europe, Asia and North America.